Commercial Website Design

What are you really trying to accomplish through your website? If it is a commercial website then it has several purposes, but the main thrust must be to sell your product or service. To put it bluntly, "To make you money".

So first, your website must be an effective advertisement for your product or service. Second, it should give your visitors enough information about your company so they feel confident about buying from you. That's the kind of info usually found in corporate brochures, fact sheets, testimonials and so on. Third, it ought to further your public relations message to the general public about the kind of company you are and the good things you've accomplished.

Your website may not need flaming logos or the latest in Flash animations to accomplish those goals. What seems good to a website designer is not always good for the website!

Search Engine Optimization

Search engine optimization is the single most effective thing one can do to market a website on the net. Marketing websites is not yet a science -- it's still an artform. We've practiced the art of website marketing since 1996, to help our clients' websites make money for their owners.

The first and most important step is "Search Engine Optimization" of your website, which is achieved by making your pages very visible to the search engines, giving them exactly what they want to see when indexing your site. This helps give your site a high ranking in a search engine like Google when someone searches for your product or service.

There are three legs on which good search engine rankings depend:

1. Having lots of relevant content on your website about your keywords
2. Optimizing that content - putting the keywords where Google will find them and
consider them important.
3. Links to your website from other relevant websites.