Saturday, February 27, 2010

Where To Get The Traffic You Want

More sites make the mistake of trying to be all things to all people. It is far better to stick to a specific service or product than it is to offer limited options to customers. If you are selling hiking gear, be the best damn hiking gear site on the net and nothing else. This same problem arises when sites target traffic generation strategies.

The key to cost effective marketing is to get worthwhile web site traffic. At first blush, getting as much traffic as possible, regardless of how, sounds like a smart move. It is not. Doing so wastes your money, distracts you from what you should be doing and diverts your time from doing just that. If you are paying for traffic, you must find credible traffic sources.

Credible traffic is simply traffic from sources and locations that are relevant to your site. If you have looked into generating traffic, you have probably seen offers of 10,000 hits for $5. Yes, you will get 10,000 hits. Of course, the traffic is coming off of free lottery sites or the visitors are being paid to visit your site. This traffic is not credible and will not convert into revenues.

The best place to find credible web site traffic is Google and Overture. These are pay-per-click search engines that list your ads directly on their search results. This means you can specify the keyword phrases you want to be listed under, to wit, targeting your advertising to your market. You can also create filters that limit the ad placements to searches from certain geographic locations, such as the United States or Europe. This further targets your traffic by excluding clicks from some country which you can’t possibly do business with.

You can also get credible traffic from web sites and traffic vendors. The sites handle it differently, but you can often buy ad space on their sites in the form of a banner. There are some credible services out there, but there are a lot more dubious ones. Personally, I do not use any of them, but it is your money.

Getting focus your marketing is important if you want a good return on investment. You can get credible web site traffic from a lot of sources, but Google and Overture are the best.

Tags:
marketing, hits, traffic, visitors, google, overture, adwords, search engines

Autosurfing vs. Manual Traffic Exchanges!

Article Body:
First of all lets describe what an autosurf program is and how it works. On this article we are referring mostly to paid autosurfing not to the free programs. When you join one of these companies you pay some money to receive traffic in your websites. You also receive as profits a percentage of the money that you invest on the program. Then you surf a set amount of websites each day.

Autosurfing has gained a bad name lately. The industry leader was 12dailypro.com and they got in trouble with their payment processor StormPay. They were unable to pay users for a while. StormPay considered that some fraudulent activities were going on and suddenly froze the accounts of all users.

Thats when autosurf programs hit the news nationwide and many people considered them to be disguised pyramid schemes. In the other hand, some traffic exchange programs seem to provide a legitimate service to the users and a good opportunity to make some extra income.

Bellow I will explain the difference between a paid autosurf program and a paid manual traffic exchange program. If you join an autosurf program you will have to pay an up-front fee which you choose and you will have to surf a set amount of websites usually every day.

Your profits will be a percentage of your investment as described above. For example the program rules may be as follows. You may invest any amount between $10 - $6,000. You will receive 5% daily and you need to surf 10 websites per day.

The website owner provides you with a link where you can click and autosurf the websites every day. When you click the link the website runs on your browser without any intervention on your part. You dont have to do anything. Just watch the websites one after the other. There is a timer who moves the websites on your browser every 15 - 30 seconds. So, it takes you only a few minutes each day to complete your assignment.

Other people that join the program do the same thing. They watch your advertisement and get paid for it. Notice that you dont need a website to invest in many of these programs but you do need to make and investment if you want to generate profits and you need to watch the set daily amount of websites.

This is a nice idea. The drawback is that users do not actually need to watch the websites while they are running on the browser. They can set the timer and walk away for a few minutes. Thats why many individuals believe that these programs are ineffective and scamy.

Paid traffic exchange programs are quiet different. They are similar to the autosurf programs described above, but the users need to click a button whenever the timer runs out of time to have a new website appear on their browsers. This ensures that a real visitor is viewing your site.

The industry is moving fast toward this kind of system which is good for website owners. Some program owners even go to extremes and have the users insert a code when the timer runs out of time.

In my opinion paid traffic exchange companies are providing a legitimate service to the users. You can receive a percentage of your investment every day as profits while getting more exposure for your websites. It is a win-win situation for everyone.

The idea is to not get this as a full time income. I use to think about it as some nice extra cash and the possibility to get more traffic to my websites. In fact the goal of these programs is to help advertisers increase the exposure for their websites.

Another industry which have similar goal but uses a different system is the paid to read e-mails and paid to click links industry. In this industry the program owners receive money from the advertisers and pay the users to read ads via e-mails or to click links and visit the advertisers websites.

Anyway, as long as real visitors are seeing my pages I am going to be happy with the program. Keep in mind that this advertising techniques may not be as effective as others but still they are a good way to diversify your marketing strategies.

Some people love traffic exchange programs while other people see them as a waste of time. Everyone is different. What works well for some marketers doesnt work for others. I try to diversify my marketing strategies as much as possible because I dont know what could work for me and what doesnt until I try it.

If you dont want to invest any money but you want to receive more traffic in your websites, you have the option to join free traffic exchange programs. Once you join these programs you dont have to pay anything. You visit other members websites with the condition that they visit yours. The rate is usually 2 - 1 meaning that for every two websites that you visit and stay for 15 - 30 seconds you will receive one visitor to your website.

There are many companies that offer free traffic exchange programs. Remember that this is different from autosurfing. The websites still run automatically on your browser but members have to enter a special code or click a link when the timer runs out.

The drawback of this technique is that while you can receive substantial quantities of visitors to your website, the traffic that you will generate is dirty. This means that those visitors may not be interested in your offer.

This technique works better for websites which promote a general attention-catching product or service. That doesnt mean that it may not work for you. The only way to know for sure is to give it a try and see for yourself the results.

Tags:
advertise, advertising, advertisement