Wednesday, December 30, 2009

The Basics On How TO Start Making Money With Adsense

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

Tuesday, December 29, 2009

Search Engine Optimization for adsense

If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

Saturday, December 26, 2009

Search Engine Progressions over time

The first search engine was created by Alan Emtage, a student McGill university. His search engine was Called "Archie". Archie worked by downloading directory listings from files that were located on anonymous FTP sites; Thus creating a searchable database of filenames. As Archie was limited to filenames only, it was a year later, in 1991, when Mark McCahill at the University of Minnesota created "Gopher", which was able to index plain documents.

Early search technology was very crude and innacurate. Many search engines started catching onto linking schemes and using them to provide accurate results. For the longest time search engines like altavista dominated the search engine market along with yahoo and others. Google rose to prominence in about 2001. For Google to have the impact that it did was justified with their revolutionary technology and concepts including PageRank, and link popularity. How many remote web sites and web pages that link to a given page is taken into consideration with PageRank, on the premise that good or desirable pages are linked to more than others. The PageRank of linking pages and the number of links on these pages contribute to the PageRank of the linked page. This makes it possible for Google to order its results by how many web sites link to each found page. Google's technology was leading, as well as their interface which has always been very minamalist.

The rate at which the web grows everyday produces large challenges for search engines, in that they cannot possible index all of the pages, that are updating all of the time. This is largely due to dynamically generated pages, and creates the condition that we know as "the invisible web".

With the huge money involved in search engines and the internet, rest assured that companies like Google and Yahoo are working hard to ensure that they can cover as much as the web as possible, and bring it all back to you in the form of accurate search results.

Friday, December 25, 2009

Basic Website Design and Search Engine Optimization Tips

In today’s advance and competitive market it is vital to make your product and service popular enough which can help your business to thrive. For every type of business it is necessary to have an online presence. More and more people are buying products from online store and shops. Designing a website is imperative for any business that wants to have an online presence; beside this you also need a good web hosting provider and web marketing expert for online marketing of your website. To ensure your business succeeds, you need to cover all aspects including offline marketing and online marketing. There are lots of aspects you should consider while designing a website, some of them are listed below. Once the website is ready you need a trust worthy hosting company to host your designed pages. Then most important factor is to optimize it for your website visitors and of course search engines.

When designing a website one of the most important aspects of design is to look at the layouts. If you have eye catching and pleasing look website then 50% of your work is done. Below are some basic but fundamental web design tips that everyone should follow. These tips will surely help your website on all aspects:

Color Selection: A vital component in website designing is color selection. The most time consuming part in design is color, because it is the most important factor that leaves a lasting impression on your visitors. Never stick to some set of colors. Be broadminded and select different sets of colors you think are most suitable to your business. Never try to design a website without using colour tone of your logo in your website.

Attractive Layout Design: Try to keep layout simple and eye catching. Do not use heavy images to make your website attractive; just try to use simple background color and small size image. This will help to improve the performance of a website and it will load quickly on slow Internet connection. Try to use white color to enhance overall look of your website. Also choice of font should be simple so it is available on every computer and also easy to read.

Easy Navigation: Navigation plays an important role to keep visitors on a website. Easy navigation means all links should be visible and also focus on Anchor Text that attracts the attention of visitors. Easy navigation will also help search engine to find all important pages of your website.

Avoid Nested Table: Search engine like simple html tags. Once website html part is ready make sure that website doesn’t have any unwanted table or html tags.

Resolution Independent Design: Different visitors use different screen resolution. While designing, it is crucial to design a website that fit to any screen resolution. Design stretchable layout that can fit any screen resolution. Lately this concept has become old, many websites are now designed in a fix width also.

Cross Browser Compatible: Check website in different browsers like IE, Firefox, Opera, Safari and Google Chrome. This is the make sure that website design doesn’t mess up in different browser.

Let’s move to basic search engine optimization - SEO. This is a vital part because this helps to drive visitors to your website through search engines. Here we will talk about some basic optimization techniques.

Title Tag: This tag contains the word related to websites and display at the very top of a web browser. This tag help search engine to understand the subject of website. Title tag is very important factor for search engine optimization. Include important keywords in Title tag, keep it short, avoid superlative words, use different title tag for different pages and avoid stop words.

Meta Tag Optimization: Other important factor in search engine optimization is Meta tag. Most important Meta tags are Meta description tag and Meta keyword tags. Nowadays most search engines do not give any weight age to Meta keyword tags because of keyword stuffing. But still Meta description is still very important. Meta description should cover all-important keywords for a particular page, different Meta description can help in SEM, include important keywords, word limit should not exceed 22 to 26.

Content Optimization: Content is the king. Include brief introduction about service and try to repeat the keywords frequently. Do not use excessive keywords in content otherwise website may banned by search engines.

Anchor Text Optimization: Anchor text means the clickable text that drive visitors to another page. Use main keyword as anchor text.