Commercial Website Design

What are you really trying to accomplish through your website? If it is a commercial website then it has several purposes, but the main thrust must be to sell your product or service. To put it bluntly, "To make you money".

So first, your website must be an effective advertisement for your product or service. Second, it should give your visitors enough information about your company so they feel confident about buying from you. That's the kind of info usually found in corporate brochures, fact sheets, testimonials and so on. Third, it ought to further your public relations message to the general public about the kind of company you are and the good things you've accomplished.

Your website may not need flaming logos or the latest in Flash animations to accomplish those goals. What seems good to a website designer is not always good for the website!